Organic products, when buying organic pays (and doesn’t)
Posted by Ivan Storck | Filed under Sustainability
ConsumerReports.org – Organic products, when buying organic pays (and doesn’t): Good to see Consumer Reports weighing in on the organic standards debate. Actually, they’ve been quite good about promoting sustainability, one of their previous sites is about Eco Labels. The one thing I would add to this article is that I do buy sustainable [...]
Tags: Sustainability
Green Business Map (beta)
Posted by Ivan Storck | Filed under Sustainability
I used an online service called Ning to make a map of green businesses. You can submit your green business or search for others near you using an easy google-maps interface. My green web hosting customers already know about this new project, but I have been holding off on telling others about it. Growth seems [...]
Tags: Sustainability, technology
LOHAS talk notes at Green Business Conference
Posted by Ivan Storck | Filed under Sustainability
Gwynne Rogers, Strategic Marketing Consultant, NMI. she has strategic analysis and planning for LOHAS companies. MBA from Duke. 5 years of experience in environmental marketing. Pitney bows and USEPA. Ben&Jerrys, Aveda, EnergyStar, NIH
1 in 4 consumers in the U.S. are in the LOHAS category. Almost half of LOHAS consumers say the products are too [...]
Tags: marketing, Sustainability
Paul Ray at Green Business Conference
Posted by Ivan Storck | Filed under Uncategorized
Upcoming book: The Authenticity Factor
Authenticity – original meaning was being the author of your personal experience. 20th century philosophers talked about it. What brought it to the mainstream was the civil rights movement. 70% of consumers see big business as inauthentic. They are demanding transparency.
“If all you do is talk about your product you [...]
Tags: marketing
