Influence 2.0: (via Church of the Customer ) This is just such I great chart I had to re-post it here.
The influential Web 2.0 meme has spawned Influence 2.0. It’s a new model being proposed by Jim Nail and the folks at Cymfony, an analytics company that measures and interprets consumer-generated and traditional media.
Cymfony has produced a white paper on the subject, but they show how to eat their own dogfood: The white paper is considered to be a first draft, and the marketing community is welcome to contribute to it via a wiki.
The connection to transparency, and transparency’s value in sustainable marketing is important. The more we have consumer/citizen power, the more our environmental and social values can be communicated to the companies and media promoting their products. Also, check out the similarities between the above and the Pinko Marketing Map.
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