Brand Hijack
Posted by Ivan Storck | Filed under Uncategorized
In an age of marketing saturation, consumers are pleading with advertisers to “tone down the relentless yammering; you’re talking too loud for us to listen.” – thanks Ben Rowe
“Brand Hijack: Marketing Without Marketing” (Alex Wipperfurth)
Technorati Tags: pinkomarketing, sustainablemarketing
Tags: asides
Speaking at the Business of Organics Conference
Posted by Ivan Storck | Filed under Uncategorized
I was recently invited to speak at the Business of Organic conference on internet marketing in the organic food and beverage industry. I felt it was important to share some of the concepts of the current “web 2.0″ thoughts on web marketing because in my experience with the food and beverage industry, most companies are [...]
Tags: marketing
The Long Tail
Posted by Ivan Storck | Filed under Uncategorized
If you have or are considering a niche business, or even better a business that reaches multiple niches, this is must read.
“The Long Tail: Why the Future of Business Is Selling Less of More” (Chris Anderson)
Technorati Tags: longtail, sustainablemarketing, opensourcemarketing
Tags: asides
The Starfish and the Spider
Posted by Ivan Storck | Filed under Uncategorized
The most concise, and possibly the best, book about the power of internet marketing and business models to change our hierarchical model into a more community-oriented distributed organization.
“The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations” (Ori Brafman, Rod Beckstrom)
Technorati Tags: opensourcemarketing, sustainablemarketing, starfishspider
Tags: asides
