Monthly Archives: November 2006

Brand Hijack

In an age of marketing saturation, consumers are pleading with advertisers to “tone down the relentless yammering; you’re talking too loud for us to listen.” – thanks Ben Rowe “Brand Hijack: Marketing Without Marketing” (Alex Wipperfurth) Technorati Tags: pinkomarketing, sustainablemarketing

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Speaking at the Business of Organics Conference

I was recently invited to speak at the Business of Organic conference on internet marketing in the organic food and beverage industry. I felt it was important to share some of the concepts of the current “web 2.0″ thoughts on … Continue reading

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The Long Tail

If you have or are considering a niche business, or even better a business that reaches multiple niches, this is must read. “The Long Tail: Why the Future of Business Is Selling Less of More” (Chris Anderson) Technorati Tags: longtail, … Continue reading

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The Starfish and the Spider

The most concise, and possibly the best, book about the power of internet marketing and business models to change our hierarchical model into a more community-oriented distributed organization. “The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations” (Ori … Continue reading

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