Monthly Archives: November 2006

Brand Hijack

Posted on November 25, 2006 by Ivan Storck

In an age of marketing saturation, consumers are pleading with advertisers to “tone down the relentless yammering; you’re talking too loud for us to listen.” – thanks Ben Rowe “Brand Hijack: Marketing Without Marketing” (Alex Wipperfurth) Technorati Tags: pinkomarketing, sustainablemarketing

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Speaking at the Business of Organics Conference

Posted on November 25, 2006 by Ivan Storck

I was recently invited to speak at the Business of Organic conference on internet marketing in the organic food and beverage industry. I felt it was important to share some of the concepts of the current “web 2.0″ thoughts on … Continue reading →

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The Long Tail

Posted on November 25, 2006 by Ivan Storck

If you have or are considering a niche business, or even better a business that reaches multiple niches, this is must read. “The Long Tail: Why the Future of Business Is Selling Less of More” (Chris Anderson) Technorati Tags: longtail, … Continue reading →

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The Starfish and the Spider

Posted on November 25, 2006 by Ivan Storck

The most concise, and possibly the best, book about the power of internet marketing and business models to change our hierarchical model into a more community-oriented distributed organization. “The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations” (Ori … Continue reading →

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