Send Eco-elegant flowers

Archive for December, 2006

Five things you didn’t know about me

Ok, I’ve been reading Crossroads Dispatches (one of the blogs I read first) and wondering when I would get tagged with the five things you don’t know about me meme. And then it hits my office mate Tara Hunt. I start reading her entry and wonder again when or if it will happen to me. And then, the very last words of her post are my name! So here they are:

  1. I am an (optimistic) atheist and a scientist, and I believe in spirits, too. It’s hard to make sense of, perhaps it’s like speaking English and Spanish, or programming HTML, CSS, JavaScript, and Ruby in the same day. I believe different belief systems and modes of consciousness are just tools in the toolbox to be explored and utilized appropriately. I’m pretty sure everyone does that to some degree - you don’t use science to relate to your family and loved ones. And it’s hard to use pure love to get your car started in the morning. (although I’ve tried). So I explore and enjoy practicing Core Shamanism, Tibetan Bon, and Zen. And, more recent explorations of Binaural beats. I am always seeking more opportunities to achieve Flow in my life. I try to integrate these practices into my daily consciousness depending on my time available and the willingness of others to participate, or the availability of quiet time alone. By the way, the expression “optimistic atheist” comes from H.H. the Dalai Lama . When I saw him talk in Boulder, he answered the question “Do you believe in God?” with - “I am an optimistic atheist” It’s really quite amazing that the head of a major world religion would say such a thing, and I was forever impressed. The statement has a zen koan like quality to it. More in #2 on my belief in socialist anarchy.
  2. I am a socialist anarchist. I usually don’t talk politics because my mission is to help spread green values and methods to all sides of the political spectrum. The environment is too important an issue to not be able to communicate in a respectful and engaging manner to liberals and conservatives. However, I’ll say it again: I am a socialist anarchist. I guess that’s two of the most hated and misunderstood words in american politics - commonly misinterpreted to be opposites of each other. However I don’t believe they are. The fundamental principles I believe in are social equality, caring for others and more importantly helping them succeed, peace, and lack of hierarchy and coercion. “Unlike the popular definition of the word, anarchy does not mean chaos, disorder, lack of organization, or lawlessness. Anarchy – literally, an (”without”) archy (”rulers”) – is a lack of hierarchy and coercion.” This is also how the internet works, (mostly). I have a strong feeling looking at the open source community that its ethos will eventually translate and permeate to all aspects of our culture, bringing evolutionary political change that will balance out the unhealthy lean towards hierarchy that our society has today. If you are curious, check out “The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations” (Ori Brafman, Rod Beckstrom) for starters. And then check out “1491: New Revelations of the Americas Before Columbus” (Charles C. Mann) , especially the stuff about people in the northeast US including the Iroquois Confederacy and the Massachuset tribe, to see how some of these values really are core American values.
  3. (un)Green Guilty Pleasure - this is a meme I have been meaning to start among the enviro-blogging crowd. While we spend most of our time being huge proponents of everything green, and voting with our wallets, there has to be one or two things that everyone does that’s not quite so good that we can’t give up. I think admitting these things makes us more human and shows the rest of the world that it’s not impossible to make the leap to green purchasing. For me, I take long showers. I know that’s really bad for water conservation, but it’s really good for my peace of mind. It’s one of the only private spaces of my day - time to think and be creative after I get up, and the warm water on my frequently sore legs (from trying to be a better runner) feels so good. Related to #1, the shower and steam is a mix of liminal states - water and steam, sleeping and waking, that promotes a creative and fresh outlook on life.
  4. Although the last several years I have been known as a great personal networker and outdoor adventure guy, I was an extremely shy teenager, and I was bad at sports. I’m still bad at team sports. I didn’t actually go camping until I was 18. And, recently in SF I’ve become a bit of a slacker, but I’ve been trying to get more active in the city! I am always up for a hike, a bike ride, a rollerblade, snowboarding or kayaking. And if anyone is crazy enough to join me on a Tierney board, awesome.
  5. This is a little personal and sad, but my girlfriend and I just split up. I want/need to move into San Francisco, and I’m asking the universe for help finding a good living situation that is affordable, calm, and fun.
  6. I started Sustainable Marketing while renting out my condo in Boulder and living in a 1999 VW Eurovan Winnebago camper edition and traveling around the US. with a Verizon AirCard for internet access. All I can say is many thanks to girlfriends, family, friends, and even clients that gave me regular showers and support! oh, and… FESTIVAL!!!

O.k. - enough disclosure for me! I’d like to take this out of the tech world and start tagging the green blogosphere asking for their five things, hopefully including their (un)green guilty pleasure (and pass it along to five others): Gil Friend, Joel Makower, Green LA Girl, Sustainablog, and Ethotec (when Lee gets started with is blog, check his site for the link)

Technorati Tags:

The Triple Bottom Line Still Includes People

Wal Mart's three legged stool is unbalanced

One of my favorite authors and local hero Joel Makower writes about an environmental liaison job with Wal-Mart in Bentonville. Will this job come with instructions on how to apply for food stamps too? While I am truly thankful for the environmental progress they are making, sustainability is about the triple bottom line - people, planet and profit make a strong three-legged stool to sit on. Walmart has a very wobbly stool indeed - it’s profit leg is too long and it’s people one almost nonexistent. The fact remains that Wal-Mart pays “begging wages”. I’ve probably met people on the street who make more per hour hustling for change than the workers at Wal-Mart. And their recent attempts - the “Associates out in Front” program includes such winners as a special polo shirt after 20 years of service. Twenty years and all I got was this lousy shirt? What about time off for a family emergency (not allowed) or clear and open communication with management (which employees have been transferred to worse shifts for). God forbid they allow unionizing and the freedom of association, which is a right that our U.S. constitution and law allows!
It is so deeply important that leaders in the environmental forefront do not forget about the people leg of the triple bottom line. Because true sustainability cannot be achieved without the conditions that encourage people to act with respect for each other first. Respect for the planet and all our relations follows naturally after that. It’s like a Maslow’s hierarchy of environmental progress. If people can’t affort the extra few cents for the green toilet paper or whatever their local chain is hawking, then we have a problem.

I know there is always a lot of behind the scenes work that consultants do, and that it takes a long time to change a corporate culture. My hope is that every corporate consultant on sustainability is doing what he or she can to help CEO’s and others learn the importance of the triple bottom line. And when appropriate, making those efforts visible to the community are important to show, too.

Technorati Tags: , , , ,

Brand Innovation Manifesto


Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.”

Technorati Tags: ,

Chris Bartle is December’s Featured EcoBroker

chris-bartle
I’d like to congratulate Chris Bartle for his recognition as an EcoBroker . The Green Key Real Estate founder and owner is featured on EcoBroker for the month of December. EcoBroker is the program designed to help communities, across the United States and internationally, take advantage of and encourage energy efficiency and sustainable design in real estate properties. He also has a recent interview on Treehugger.

I worked on the design and devleopment of Chris’s web site last year and continue to do a little bit of work on it. The most recent addition is the Recommended Professionals directory and Green Key Real Estate Blog which are both great resources for eco san franciscans.

Chris also runs the Green Business Green Drinks San Francisco at Elixir. By the way, Carroll Moore and I co-organize the East Bay Green Drinks in Berkeley.

Technorati Tags: , , , ,