Five things you didn’t know about me
Posted by Ivan Storck | Filed under Sustainability, spirituality
Ok, I’ve been reading Crossroads Dispatches (one of the blogs I read first) and wondering when I would get tagged with the five things you don’t know about me meme. And then it hits my office mate Tara Hunt. I start reading her entry and wonder again when or if it will happen to me. [...]
Tags: Sustainability
The Triple Bottom Line Still Includes People
Posted by Ivan Storck | Filed under Sustainability
One of my favorite authors and local hero Joel Makower writes about an environmental liaison job with Wal-Mart in Bentonville. Will this job come with instructions on how to apply for food stamps too? While I am truly thankful for the environmental progress they are making, sustainability is about the triple bottom line – people, [...]
Tags: Sustainability
Brand Innovation Manifesto
Posted by Ivan Storck | Filed under Uncategorized
“Brand Innovation Manifesto – How to Build Brands, Redefine Markets and Defy Conventions. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing [...]
Tags: asides
Chris Bartle is December’s Featured EcoBroker
Posted by Ivan Storck | Filed under Sustainability
I’d like to congratulate Chris Bartle for his recognition as an EcoBroker . The Green Key Real Estate founder and owner is featured on EcoBroker for the month of December. EcoBroker is the program designed to help communities, across the United States and internationally, take advantage of and encourage energy efficiency and [...]
Tags: Sustainability
