Brandweek: The Wearin’ o’ the Green
Posted by Ivan Storck | Filed under Sustainability
Another quote, this time in a BrandWeek article on Green marketing of organics and clothing:
As Ivan Storck, owner of SustainableMarketing.com, put it, there is a triple bottom line: people, planet, and profit, and the people part of the equation must come first. “Sustainability means more than being eco-friendly,” he said. “Sustainability also means you’re in [...]
Tags: business, Sustainability
EcoTuesday is coming up!
Posted by Ivan Storck | Filed under Sustainability
I’m excited about finally being in town for this event! My friend Oren Jaffe is the co-host of EcoTuesday, which is a forum to network, collaborate, and engage with environmental and socially responsible business leaders. Each month they create an interactive dialogue and feature a visionary speaker from the sustainable business world. This month, Jeff [...]
Tags: business, Sustainability
Good Magazine Article on Greenwashing
Posted by Ivan Storck | Filed under Sustainability
I’m quoted in the April issue of Good magazine! The article is about separating fact from fiction in green advertising.
Ivan Storck heartily approves. The founder of Sustainable Marketing thinks ads are a waste of paper. “This is the second round of green marketing,” Storck says, citing the focus in the early 1990s on recycling and [...]
Tags: business, marketing, Sustainability
Crespi 1797: Organic Italian Linen
Posted by Ivan Storck | Filed under Uncategorized
Via Treehugger: Thanks to the Italian textile manufacturer Crespi 1797 Italians (and other flax fans) will be able to flaunt beautiful organic linen at the beach. The newly certified fabric will be made from organic fiber and will use heavy-metal free dyes.
Technorati Tags: linen, organic, organicclothing, fashion
Tags: asides
Why Green organizations should use Microformats and Upcoming.org
Posted by Ivan Storck | Filed under Sustainability
Every organization that holds events has a need to promote the event, to make sure more people show up, and to get the right people there. The current practice of events being promoted via emails is not working because of information glut, people’s reluctance to sign up for more email newsletters, and organizations only promoting [...]
Tags: marketing, Sustainability, technology
