Monthly Archives: April 2007

Brandweek: The Wearin’ o’ the Green

Posted on April 23, 2007 by Ivan Storck

Another quote, this time in a BrandWeek article on Green marketing of organics and clothing: As Ivan Storck, owner of SustainableMarketing.com, put it, there is a triple bottom line: people, planet, and profit, and the people part of the equation … Continue reading →

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EcoTuesday is coming up!

Posted on April 20, 2007 by Ivan Storck

I’m excited about finally being in town for this event! My friend Oren Jaffe is the co-host of EcoTuesday, which is a forum to network, collaborate, and engage with environmental and socially responsible business leaders. Each month they create an … Continue reading →

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Good Magazine Article on Greenwashing

Posted on April 19, 2007 by Ivan Storck

I’m quoted in the April issue of Good magazine! The article is about separating fact from fiction in green advertising. Ivan Storck heartily approves. The founder of Sustainable Marketing thinks ads are a waste of paper. “This is the second … Continue reading →

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Crespi 1797: Organic Italian Linen

Posted on April 13, 2007 by Ivan Storck

Via Treehugger: Thanks to the Italian textile manufacturer Crespi 1797 Italians (and other flax fans) will be able to flaunt beautiful organic linen at the beach. The newly certified fabric will be made from organic fiber and will use heavy-metal … Continue reading →

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Why Green organizations should use Microformats and Upcoming.org

Posted on April 12, 2007 by Ivan Storck

Every organization that holds events has a need to promote the event, to make sure more people show up, and to get the right people there. The current practice of events being promoted via emails is not working because of … Continue reading →

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