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Archive for November, 2007

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Joel Makower: Two Steps Forward: The Six Sins of Greenwashing

Joel Makower: Two Steps Forward: The Six Sins of Greenwashing

Is green marketing just a series of lies?

That’s one conclusion to be drawn from a new study that examines hundreds of environmental labeling claims and found pretty much all of them wanting, suffering from sins of either omission or commission.

Is it any wonder that consumers are overwhelmingly wary of green marketing and view it as “just a sales tactic”?

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Wiping out ‘greenwash’ | Media | The Guardian

Wiping out 'greenwash' | Media | The Guardian

ast Wednesday, November 14, was a big day for Eurostar. Not only did it open its St Pancras International terminus, it also made all Eurostar journeys carbon neutral at no extra cost to its passengers. Both Friends of the Earth and Greenpeace - who can spot the merest splash of greenwash - have applauded Eurostar for the eco-friendly changes it has made throughout its business, as well as for how it is communicating them.

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WYM on Rails

WYM on Rails

what you see is what you mean editor for rails WYSIWYM

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Purple Liquid: a wine and food diary

Purple Liquid: a wine and food diary

A wine lover Wine Blog: all sorts of thoughts on wine, food, and everything that makes life good.

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hylas.jpg 800×502 pixels

hylas.jpg 800×502 pixels

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Environmental paper and environmental printing by Greg Barber : Welcome

Environmental paper and environmental printing by Greg Barber : Welcome

Greg Barber Company is the world leader in environmental paper, environmental printing and numerous environmental products.Ê For small to large companies, Greg Barber Company is the first choice for all environmental paper, printing and various environmental needs.

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Climate change | Green protectionism | Economist.com

 Climate change | Green protectionism | Economist.com

A dangerous flaw in a bill to control carbon emissions in the US

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Global warming | Getting the message, at last | Economist.com

 Global warming | Getting the message, at last | Economist.com

Congress is now taking climate change fairly seriously

TO SEE how the mood in Congress is changing on global warming, look no further than America’s Climate Security Act (ACSA). This is a bill that seeks to limit and ultimately slash America’s emissions of greenhouse gases. For one thing, it is sponsored by John Warner, a Republican who once opposed all such measures. For another, it has won the support of Max Baucus, a senator from Montana, whose coal-mining constituents hate the idea. It has already cleared more legislative hurdles than any of the many previous bills on global warming.

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BenCurtis.com » OpenID Sample Application

BenCurtis.com  » OpenID Sample Application

Here’s a follow-up to my instructions on integrating OpenID with ActsAsAuthenticated: a full, sample Ruby on Rails application that provides an example of how to use OpenID. Much like the caboose sample app(s), this is intended to be a good starting point for building your own application with OpenID baked in from the beginning.

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Yahoo’s Green Gift Guide

Today, Yahoo! launched their Green Holiday Gift Guide, with gift ideas and shopping resources for all types of Greenies, including the Eco Diva, the Trendsetter, and the Gadget Geek.

Key features of Yahoo!’s green gift guide:

  • Organized by who you’re shopping for. Check out the 6 personas with customized gift ideas for each. Find a handbag made from recycled candy wrappers or a zero-emissions PC for the family gadget geek.
  • Gifts included in the guide come recommended by green experts at TreeHugger, EcoGeek, Ecofabulous, and Greenopia; Yahoo!’s recommendations came via Green Picks.
  • Learn how to make your whole holiday green, with tips on environmentally friendly gift wrap, trimmings and travel alternatives

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What Beautiful HTML Code Looks Like

What Beautiful HTML Code Looks Like

Great instructional graphic on XHTML/CSS coding best practices

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London’s favourite shopping streets - Street Sensation!

London's favourite shopping streets - Street Sensation!

London’s favourite shopping streets

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Delilah’s Energy Center

Delilah's Energy Center

Englightenment Lifestyle products online store

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Dharma Merchant Services

Dharma Merchant Services

Dharma Merchant Services is a merchant service provider, enabling businesses to accept non-cash payments such as credit and debit cards.

Our intention is to provide these services in a manner that reflects a genuine respect for the people we serve, and a sincere and sustainable concern for the environment.  This intention provides the following value-added benefits to our customers:

Uphold your sustainable business values and demonstrate your commitment to a clean, safe environment for our future.

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Sinatra : Classy web-development dressed in a DSL

The world doesn’t think it needs another Ruby web framework, but Sinatra is so different it will cut out a new market. A whole web app can be encapsulated in a single Sinatra file, making it especially ideal for small projects like Facebook apps. It even includes Haml markup! It was born out a need for something lighter than Ruby on Rails.

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Green Shopping and a couple of Ruby Links

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steve.blog » CSV Importer for Rails

steve.blog »  CSV Importer for Rails

CSV Import plugin for Ruby on Rails

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EVO: eco-friendly products, services, and information

EVO: eco-friendly products, services, and information

EVO - your marketplace for natural, clean & green products. Make greener choices every day.

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BuyGreen - Your Trusted Source for Green Products

BuyGreen - Your Trusted Source for Green Products

All of the green home environmental products you need for a sustainable lifestyle, from green clothing to BioBags and solar powered lights, are at BuyGreen.com.

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Green Shopping and Eco Friendly Products

Green Shopping and Eco Friendly Products

GreenShopping.com is sells eco-friendly
items to those who prefer green shopping or conscious consumerism.

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GreenShopper.com - Environmentally Friendly and Green Shopping Community

GreenShopper.com - Environmentally Friendly and Green Shopping Community

One-stop Environmentally Friendly Shopping - Largest selection of eco-friendly products, best prices, best service. Buy local or buy online.

Rating: ★ ★ ★ ★ ★

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Great Green Goods - Shopping Blog - All made from recycled materials

Great Green Goods - Shopping Blog - All made from recycled materials

Great Green Goods is a shopping weblog. Everything featured is made from recycled materials. Ecofriendly shopping at its best.

Rating: ★ ★ ★ ★ ★

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RedHill Consulting, Pty. Ltd. - Enterprise Ruby on Rails Plugins

RedHill Consulting, Pty. Ltd. - Enterprise Ruby on Rails Plugins

Rails plugins, mostly activerecord

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Google Reader -”organicfood” via ivanoats

Google Reader -

All my organic food subscriptions combined in a single page from google reader

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Search Results for “organic” - ThisNext

Search Results for

lots of organic products on thisnext

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Real Taiji Quan : Tai Chi Chuan : Salt Lake City Utah USA

Real Taiji Quan : Tai Chi Chuan : Salt Lake City Utah USA

Old Yang Style Tai Chi Chuan Long Forms; Fitness, Combat, Conditioning Reflex Drills; Health, Longevity, Healing Qi Gong That Develop Love of Life.

Rating: ★ ★ ★ ★ ★

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The Hippy Gourmet

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The Hippy Gourmet TV Show

The Hippy Gourmet TV Show

The Hippy Gourmet TV Show is a public television
cooking series that travels the world, featuring sustainable agriculture, organic
and fair trade markets. Episodes are available on DVD and VHS.

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How to Get Started in Microfinance via Kiva.org

I’m pretty busy with the Green Festival in San Francisco this weekend but have a minute to copy and paste this message from Kiva:

I just made a loan to someone in the developing world using a revolutionary website called Kiva.

You can go to Kiva’s website and lend to someone in the developing world who needs a loan for their business - like raising goats, selling vegetables at market or making bricks. Each loan has a picture of the entrepreneur, a description of their business and how they plan to use the loan so you know exactly how your money is being spent - and you get updates letting you know how the business is going. The best part is, when the entrepreneur pays back their loan you get your money back - and Kiva’s loans are managed by microfinance institutions on the ground who have a lot of experience doing this, so you can trust that your money is being handled responsibly.

I just made a loan to an entrepreneur named Cynder Gael Medina Cuenca in Peru. They still need another $50.00 to complete their loan request of $275.00 (you can loan as little as $25.00!). Help me get this business off the ground by clicking on the link below to make a loan to Cynder Gael Medina Cuenca too:

http://www.kiva.org/app.php?page=businesses&action=about&id=23473&_isc=

It’s finally easy to actually do something about poverty - using Kiva I know exactly who my money is loaned to and what they’re using it for. And most of all, I know that I’m helping them build a sustainable business that will provide income to feed, clothe, house and educate their family long after my loan is paid back.

Join me in changing the world - one loan at a time.

What others are saying about www.Kiva.org:

‘Revolutionising how donors and lenders in the US are connecting with small entrepreneurs in developing countries.’
– BBC
‘If you’ve got 25 bucks, a PC and a PayPal account, you’ve now got the wherewithal to be an international financier.’
– CNN Money

‘Smaller investors can make loans of as little as $25 to specific individual entrepreneurs through a service launched last fall by Kiva.org.’
– The Wall Street Journal

‘An inexpensive feel-good investment opportunity…All loaned funds go directly to the applicants, and most loans are repaid in full.’
– Entrepreneur Magazine

Update: View my profile page here.

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A Movie That Made Me Call My Senator, and Why You Should Too

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Last night on the recommendation of Michael Straus I saw King Corn at the Red Vic Movie House in the Haight. The movie tells the story of two young filmmakers from Boston that move to Iowa to where their great grandparents were from - and grow an acre of corn. Well the movie’s not just watching corn grow, but far more interesting because they entertainingly expose the industrialized system of food production that has been taking over the midwest of our country for the last 30 years and ruining our nation’s diets.

“We’re not growing quality - we’re growing crap!” - a corn farmer.

Following the trail of high fructose corn syrup, Ian and Curt hop attempt to make a home-cooked batch of the sweetener in their kitchen. But their investigation of America’s most ubiquitous ingredient turns serious when they follow soda to its consumption in Brooklyn. Here, Type A diabetes is ravaging the community, and America’s addiction to corny sweets is to blame.

“If there had been reason to suspect that over-production of sorghum or rice lay behind our national health crisis, I don’t think I would have been as excited about making this film or as somehow conflicted about bringing it out into America. But the thought that corn could be implicated—this hit where it hurts. ” - Aaron Wolf, Director

The breadth of the problem is now clear: the American food system is built on the abundance of corn, an abundance perpetuated by a subsidy system that pays farmers to maximize production.

In a nursing home in the Indiana suburbs, Ian and Curt come face-to-face with Earl Butz, the Nixon-era Agriculture Secretary who invented subsidies. The elderly Butz champions the modern food system as an “Age of plenty” Ian and Curt’s great-grandfathers only dreamed of.

After the movie was over there was a short speech by the California Food and Justice Coalition about the Dorgan and Grassley amendment, which is currently our best chance at making a change in this system. Call your senator right now.

ZipCar on Brandweek

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Zipcar Flexcar | I-go | Autoshare | Car Rental | brands | brand | branding news

Zipcar  Flexcar  |  I-go  |  Autoshare | Car Rental | brands | brand | branding news

Zipcar - Merging lanes — Brandchannel analysis

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