Ivan Enviroman

Marketing agency EcoAlign says its second EcoPinion Survey provides evidence of a green gap between willingness to adopt or purchase green products, services and technologies, and consumer value perceptions around those offerings. While concern for the environment is at an all time high, according to Ecoalign, consumers think that many forms of green technology (renewable, energy efficient or recycled materials) are cost prohibitive, difficult to understand and maintain, and aesthetically unappealing.

Tunnelblick is a simple graphical user interface for the great VPN software OpenVPN 2.0 and higher. It is written in Cocoa and comes in a ready to use distribution with all necessary binaries and drivers.

While we wrote a 300+ page book about SEO, only a dozen pages are needed to cover how to do SEO for a blog. Why? As search improves, Google and other search engines collect more data, which allows them to recommend and rank blogs based on how well people trust those blogs.

Google Reader finally has its first official API. Any developer in the world can request the entire history of a web feed from Google’s geo-distributed server cloud in a normalized response for inclusion in their websites or products. I’ve been hoping for such an API since I first deconstructed the Google Reader backend in December 2005. Most users will likely interact with the Google AJAX Feed API through a JavaScript library included on their site or a pre-configured badge generated on the Google site. The Feed API wrapper is part of a larger effort by Google to extend its search…

Delicious halibut is cooked with an array of spicy flavors to make the perfect filling for tacos!

And it even has a leek! Welsh tacos?!

alpha software to improve flickr’s rss feeds instead of just thumbnails

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Forty million boomers use their purchasing power to buy environmentally safe brands, according to a survey from AARP Services and Focalyst.

This large, green boomer segment is often more demanding of quality in the products and services they buy, more attuned to advertising and exhibit higher brand loyalty than other boomers.

I’m often asked how you could possibly do agile software development given a fixed budget. The good news is that, yes, in many cases, it is in fact possible to work under these sorts of restrictions and still be agile. Because your budget isn’t the only potential restriction you may face, this month I explore strategies for dealing with the common constraints your business stakeholders may choose to put on software development teams.

a great description of what to read after your first tutorials

According to a new survey from BT of 600 UK consumers, just three per cent of customers think businesses are honest about their actions regarding what they are doing to become more environmentally or socially responsible.

That means every time your company releases a green ad or constructs a green marketing message just three out of every 100 customers believe you.