Monthly Archives: May 2009

Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte. The study found that while 54 percent of shoppers indicate that environmental sustainability in a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report titled Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights and was based on interviews with over 6,400 shoppers. Continue reading →

Now ecopackaging is poised to become the next low-hanging fruit of the cleantech world. Investors and entrepreneurs this week at Europe's most important annual cleantech conference reported unprecedented interest in reducing the use of raw materials while finding superior protection for food and other products. Continue reading →

<img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0430shopping2.jpg" alt="Shopping cart — CC licensed by Flickr user deb roby" title="" /><p>Green product attributes are evolving into an important brand differentiator for consumers and can serve as a tiebreaker for shoppers evaluating similar products, according to results of a new study from the Grocery Manufacturers Association and Deloitte.</p><div class="feedflare">
<a href="http://feeds2.feedburner.com/~ff/Greenbuzz?a=7Gp7m57d2XA:S5TlB46NDro:yIl2AUoC8zA"><img src="http://feeds2.feedburner.com/~ff/Greenbuzz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds2.feedburner.com/~ff/Greenbuzz?a=7Gp7m57d2XA:S5TlB46NDro:V_sGLiPBpWU"><img src="http://feeds2.feedburner.com/~ff/Greenbuzz?i=7Gp7m57d2XA:S5TlB46NDro:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds2.feedburner.com/~ff/Greenbuzz?a=7Gp7m57d2XA:S5TlB46NDro:gIN9vFwOqvQ"><img src="http://feeds2.feedburner.com/~ff/Greenbuzz?i=7Gp7m57d2XA:S5TlB46 Continue reading →