When you sit down to write a blog post, what’s your purpose?
Are you just trying to fill space so your blog doesn’t go without being updated for more than 24 hours?
Are you interested in promoting a product, or convincing your reader to buy something?
Are you trying to express yourself through your blog, and make a meaningful statement?
Are you trying to educate your readers on a topic?
Are you trying to provoke discussion?
When you write a blog post, before you click the mouse or stroke a key you need to know why you’re writing. Every one of the reasons for writing above (with the possible exception of the first one) is legitimate.
Why is it important to have a purpose for your blog writing? There are at least three reasons:
