Sustainability Matters, But Green Is Not Everything
Posted by ivanoats | Filed under Bookmarks
Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte. The study found that while 54 percent of shoppers indicate that environmental sustainability in a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report titled Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights and was based on interviews with over 6,400 shoppers.
Packaging: The most important part of what you buy?
Posted by ivanoats | Filed under Bookmarks
Now ecopackaging is poised to become the next low-hanging fruit of the cleantech world. Investors and entrepreneurs this week at Europe's most important annual cleantech conference reported unprecedented interest in reducing the use of raw materials while finding superior protection for food and other products.
Green Becoming a ‘Tiebreaker’ in Shopping Decisions, Survey Finds
Posted by ivanoats | Filed under Bookmarks
<img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0430shopping2.jpg" alt="Shopping cart — CC licensed by Flickr user deb roby" title="" /><p>Green product attributes are evolving into an important brand differentiator for consumers and can serve as a tiebreaker for shoppers evaluating similar products, according to results of a new study from the Grocery Manufacturers Association and Deloitte.</p><div class="feedflare">
<a href="http://feeds2.feedburner.com/~ff/Greenbuzz?a=7Gp7m57d2XA:S5TlB46NDro:yIl2AUoC8zA"><img src="http://feeds2.feedburner.com/~ff/Greenbuzz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds2.feedburner.com/~ff/Greenbuzz?a=7Gp7m57d2XA:S5TlB46NDro:V_sGLiPBpWU"><img src="http://feeds2.feedburner.com/~ff/Greenbuzz?i=7Gp7m57d2XA:S5TlB46NDro:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds2.feedburner.com/~ff/Greenbuzz?a=7Gp7m57d2XA:S5TlB46NDro:gIN9vFwOqvQ"><img src="http://feeds2.feedburner.com/~ff/Greenbuzz?i=7Gp7m57d2XA:S5TlB46
Recession Dampens Green Enthusiasm
Posted by ivanoats | Filed under Bookmarks
Is the recession taking a bite out of environmentalists’ unwavering passion to buy green? GfK Roper’s latest green study suggests so.
In a survey of more than 2,000 U.S. adults (ages 18 and older), the market research firm found that consumer concern for the environment over the economy fell from 69 percent in 2007 to 55 percent in 2008. The decline represents a shift from “broad-based green thinking to more practical green action.”
In tough economic times, the environmental topics of priority for consumers were not so much “destruction of rainforests,” “water pollution” or “outdoor air pollution from factories,” but a renewed emphasis on “fuel and energy shortages,” and the “depletion of non-renewable resources such as coal, gas and oil to create electric energy.” Such shifts in thinking show that penny-pinched consumers, at moment, are more concerned about the short and long-term economic effects of their purchasing behavior, the report, GfK’s 2008 Green Gauge study, found.
2009: A Year of Change for Green Marketers
Posted by ivanoats | Filed under Bookmarks
In the wake of an historic presidential election, shakeups in Congress and an unfolding economic recession, advertisers will need to adapt to changing consumer expectations as well as a tougher regulatory oversight of "green" marketing claims. Fortunately for most companies, adapting to these new market realities means following a few basic principles. For those that cannot, or will not, adapt, 2009 could get ugly—and expensive.
Target Partners With Loomstate Organic Clothing
Posted by ivanoats | Filed under Bookmarks
For those of us who say we would buy more eco-friendly if only the prices were a bit more affordable — well, here’s our chance! Loomstate, a casual clothing brand that has been creating eco fashion for everyday wear since 2001, is partnering with everyone’s favorite designer budget retailerTarget. Well-known for creating super wearable items for men and women, Loomstate for Target will be offering easy-to-pair tops and bottoms for girls and guys. The price of helping to fashionably preserve our environment will range from $14.99 to $44.99 starting April 19 — just in time for Earth Day. Read on to get a sneak peak at Target’s collection!
InLinks.com – In Content Link Market Place
Posted by ivanoats | Filed under Bookmarks, wordpress
Ad platform / link buying network with WordPress plugin.
OIOpublisher Ad Manager for WordPress
Posted by ivanoats | Filed under Bookmarks, wordpress
OIOpublisher is an ad manager with a focus on WordPress. Serve advertising on your blog or website and keep 100% of the revenue you bring in.
How to solve ‘You do not have sufficient permissions to access this page.’ in WordPress
Posted by ivanoats | Filed under Bookmarks, wordpress
I changed the wordpress table prefix for better security, then found myself logged out of my wordpress blog. This article contains two more critical queries you have to run after running your rename table queries.
WordPress Custom Field Template
Posted by ivanoats | Filed under Bookmarks, wordpress
The Custom Field Template plugin adds the default custom fields on the Write Post/Page. This is a great plugin because it allows you to create a more complex data structure than a post that is easier to use than just random custom fields. It will help you use WordPress as more of a full fledged CMS than just a simple blog.
