Ivan Enviroman

Brandweek: The Wearin’ o’ the Green

Posted by Ivan Storck | Filed under Sustainability

Another quote, this time in a BrandWeek article on Green marketing of organics and clothing:

As Ivan Storck, owner of SustainableMarketing.com, put it, there is a triple bottom line: people, planet, and profit, and the people part of the equation must come first. “Sustainability means more than being eco-friendly,” he said. “Sustainability also means you’re in it for the long haul.”

Congrats also to Jerry Savage, and his new company Research-Sight – lots of great quotes from him in there. Thanks to Sandra O’Loughlin for interviewing us.

Technorati Tags: green marketing, brandweek, sustainablemarketing

Tags: business, Sustainability

Permalink | Comments (1) | April 23, 2007

One Response to “Brandweek: The Wearin’ o’ the Green”

1. ::HorsePigCow:: marketing uncommon » On business and happiness Says:
   April 24th, 2007 at 3:02 pm

   [...] heart Ivan Storck’s quote from Brandweek: …there is a triple bottom line: people, planet, and profit, and the people part of the [...]

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