Another quote, this time in a BrandWeek article on Green marketing of organics and clothing:
As Ivan Storck, owner of SustainableMarketing.com, put it, there is a triple bottom line: people, planet, and profit, and the people part of the equation must come first. “Sustainability means more than being eco-friendly,” he said. “Sustainability also means you’re in it for the long haul.”
Congrats also to Jerry Savage, and his new company Research-Sight – lots of great quotes from him in there. Thanks to Sandra O’Loughlin for interviewing us.
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