Category Archives: Bookmarks

One of the best articles on regular expressions that I've found. Continue reading →

Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte. The study found that while 54 percent of shoppers indicate that environmental sustainability in a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report titled Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights and was based on interviews with over 6,400 shoppers. Continue reading →

Now ecopackaging is poised to become the next low-hanging fruit of the cleantech world. Investors and entrepreneurs this week at Europe's most important annual cleantech conference reported unprecedented interest in reducing the use of raw materials while finding superior protection for food and other products. Continue reading →

<img src="http://www.greenbiz.com/files/imagecache/blog_landscape_large/0430shopping2.jpg" alt="Shopping cart — CC licensed by Flickr user deb roby" title="" /><p>Green product attributes are evolving into an important brand differentiator for consumers and can serve as a tiebreaker for shoppers evaluating similar products, according to results of a new study from the Grocery Manufacturers Association and Deloitte.</p><div class="feedflare">
<a href="http://feeds2.feedburner.com/~ff/Greenbuzz?a=7Gp7m57d2XA:S5TlB46NDro:yIl2AUoC8zA"><img src="http://feeds2.feedburner.com/~ff/Greenbuzz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds2.feedburner.com/~ff/Greenbuzz?a=7Gp7m57d2XA:S5TlB46NDro:V_sGLiPBpWU"><img src="http://feeds2.feedburner.com/~ff/Greenbuzz?i=7Gp7m57d2XA:S5TlB46NDro:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds2.feedburner.com/~ff/Greenbuzz?a=7Gp7m57d2XA:S5TlB46NDro:gIN9vFwOqvQ"><img src="http://feeds2.feedburner.com/~ff/Greenbuzz?i=7Gp7m57d2XA:S5TlB46 Continue reading →

Is the recession taking a bite out of environmentalists’ unwavering passion to buy green? GfK Roper’s latest green study suggests so.

In a survey of more than 2,000 U.S. adults (ages 18 and older), the market research firm found that consumer concern for the environment over the economy fell from 69 percent in 2007 to 55 percent in 2008. The decline represents a shift from “broad-based green thinking to more practical green action.”

In tough economic times, the environmental topics of priority for consumers were not so much “destruction of rainforests,” “water pollution” or “outdoor air pollution from factories,” but a renewed emphasis on “fuel and energy shortages,” and the “depletion of non-renewable resources such as coal, gas and oil to create electric energy.” Such shifts in thinking show that penny-pinched consumers, at moment, are more concerned about the short and long-term economic effects of their purchasing behavior, the report, GfK’s 2008 Green Gauge study, found. Continue reading →

In the wake of an historic presidential election, shakeups in Congress and an unfolding economic recession, advertisers will need to adapt to changing consumer expectations as well as a tougher regulatory oversight of "green" marketing claims. Fortunately for most companies, adapting to these new market realities means following a few basic principles. For those that cannot, or will not, adapt, 2009 could get ugly—and expensive. Continue reading →

For those of us who say we would buy more eco-friendly if only the prices were a bit more affordable — well, here’s our chance! Loomstate, a casual clothing brand that has been creating eco fashion for everyday wear since 2001, is partnering with everyone’s favorite designer budget retailerTarget. Well-known for creating super wearable items for men and women, Loomstate for Target will be offering easy-to-pair tops and bottoms for girls and guys. The price of helping to fashionably preserve our environment will range from $14.99 to $44.99 starting April 19 — just in time for Earth Day. Read on to get a sneak peak at Target’s collection! Continue reading →