Category Archives: Marketing

Majority of U.S. Adults Show Green Motivation

Posted on November 11, 2008 by Ivan Storck

New NMI Research Finds More Than 80% of U.S. Adults Show Some Type of Green Motivation NMI LOHAS Segmentation Reflects Increasing Sophistication of Sustainability Marketplace This press release from NMI is important reading to understand the green and LOHAS marketplace. … Continue reading →

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Why is this ad censored?

Posted on October 24, 2008 by Ivan Storck

We can solve the climate crisis The ad that the networks refused to air. Learn more

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Why Online Video Ads Are Greener Than TV Ads – ClickZ

Posted on October 23, 2008 by ivanoats

Does online video advertising out-green TV advertising?

To answer that question, Christine Beardsell thought it would be fun to compare the two — not only in terms of green marketing effectiveness, but also which is actually better for our planet! Continue reading →

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How To Use Cause Marketing Without Causing Chaos

Posted on October 23, 2008 by Ivan Storck

Although I always think Cause Marketing is less powerful than real changes for sustainability, it still makes good marketing sense. Environmental Research reports that Cause Marketing can Make a Difference which is good news for social entrepreneurs. A recent survey … Continue reading →

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Matter Network

Posted on October 19, 2008 by ivanoats

Lunch w/ Matter Network – covers emerging green technologies and clean energy and their economic, political, and lifestyle impacts. In addition to creating original content, Matter Network aggregates the leading editorially-independent sites that cover topics including green building, alternative energy, cleantech and SRI.

Network Members include Inhabitat.com, the Environment News Service, TriplePundit, CleanTech.com, Sustainable Industries and EcoGeek.org.

While keeping its audience on top of the issues and technologies emerging as the most compelling of our time, Matter Network works behind-the-scenes as a strategic partner for its publishers. Leveraging the revenue-share opportunity offered by the traditional advertising network, Matter Network offers a diverse – and expanding – suite of services including advertising, video and written content distribution, audience building widgets, and customizable marketing programs that together form our publishing business backbone. Continue reading →

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Communicate Sustainability through the Five P’s of Green Marketing

Posted on October 14, 2008 by ivanoats

In the article Denis DuBois suggests examining green marketing from the perspective of the 4 P's of marketing — product, price, placement and promotion — plus a 5th P, "prove it." Continue reading →

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Are You Blogging With Purpose? (If Not, 5 Ways to Fix That)

Posted on October 9, 2008 by ivanoats

<p><img class="center frame" src="http://www.copyblogger.com/images/purpose.jpg" width="300" height="199" alt="Purpose" title="Image of purpose road sign" /></p>
<p>When you sit down to write a blog post, what’s your purpose?</p>
<p>Are you just trying to fill space so your blog doesn’t go without being updated for more than 24 hours?</p>
<p>Are you interested in promoting a product, or convincing your reader to buy something?</p>
<p>Are you trying to express yourself through your blog, and make a meaningful statement?</p>
<p><span id="more-873"></span>Are you trying to educate your readers on a topic?</p>
<p>Are you trying to provoke discussion?</p>
<p>When you write a blog post, before you click the mouse or stroke a key you need to know why you’re writing. Every one of the reasons for writing above (with the possible exception of the first one) is legitimate.</p>
<p>Why is it important to have a purpose for your blog writing? There are at least three reasons:</p>
< Continue reading →

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