New Report: Green Marketing Brings in the Dough – The Green Inkwell
Posted by ivanoats | Filed under Marketing
How effective is Green marketing, really?
That’s what the authors of Green Marketing: What Works; What Doesn’t – A Marketing Study Of Practitioners asked in a recent study by Watershed Publishing. The report summarizes the real-life results of Green marketing by the audiences of five industry publications.
Tags: environmental, greenmarketing, sustainablemarketing
Majority of U.S. Adults Show Green Motivation
Posted by Ivan Storck | Filed under Marketing, Sustainability
New NMI Research Finds More Than 80% of U.S. Adults Show Some Type of Green Motivation
NMI LOHAS Segmentation Reflects Increasing Sophistication of Sustainability Marketplace
This press release from NMI is important reading to understand the green and LOHAS marketplace. Contact NMI for more detailed research reports. Ask yourself, how much of each segment does my business’ [...]
Tags: greenmarketing, lohas, marketresearch, nmi, sustainablemarketing
Why is this ad censored?
Posted by Ivan Storck | Filed under advertising
We can solve the climate crisis
The ad that the networks refused to air. Learn more
Tags: advertising, viralmarketing, wecansolveit, youtube
Why Online Video Ads Are Greener Than TV Ads – ClickZ
Posted by ivanoats | Filed under Bookmarks, Marketing, advertising
Does online video advertising out-green TV advertising?
To answer that question, Christine Beardsell thought it would be fun to compare the two — not only in terms of green marketing effectiveness, but also which is actually better for our planet!
Tags: advertising, Bookmarks, green, Marketing, onlinevideo, video
How To Use Cause Marketing Without Causing Chaos
Posted by Ivan Storck | Filed under Marketing
Although I always think Cause Marketing is less powerful than real changes for sustainability, it still makes good marketing sense.
Environmental Research reports that Cause Marketing can Make a Difference which is good news for social entrepreneurs. A recent survey conducted on consumer packaged goods found that, yes, consumers do prefer and purchase products [...]
Tags: branding, causemarketing, consumergoods, Marketing, organicmarketing, packaging
Matter Network
Posted by ivanoats | Filed under Bookmarks, Marketing
Lunch w/ Matter Network – covers emerging green technologies and clean energy and their economic, political, and lifestyle impacts. In addition to creating original content, Matter Network aggregates the leading editorially-independent sites that cover topics including green building, alternative energy, cleantech and SRI.
Network Members include Inhabitat.com, the Environment News Service, TriplePundit, CleanTech.com, Sustainable Industries and EcoGeek.org.
While keeping its audience on top of the issues and technologies emerging as the most compelling of our time, Matter Network works behind-the-scenes as a strategic partner for its publishers. Leveraging the revenue-share opportunity offered by the traditional advertising network, Matter Network offers a diverse – and expanding – suite of services including advertising, video and written content distribution, audience building widgets, and customizable marketing programs that together form our publishing business backbone.
Tags: Bookmarks, greenadnetwork, greenblognetwork, Marketing
Communicate Sustainability through the Five P’s of Green Marketing
Posted by ivanoats | Filed under Bookmarks, Marketing
In the article Denis DuBois suggests examining green marketing from the perspective of the 4 P's of marketing — product, price, placement and promotion — plus a 5th P, "prove it."
Tags: Bookmarks, greenmarketing, Marketing
Are You Blogging With Purpose? (If Not, 5 Ways to Fix That)
Posted by ivanoats | Filed under Bookmarks, copywriting
<p><img class="center frame" src="http://www.copyblogger.com/images/purpose.jpg" width="300" height="199" alt="Purpose" title="Image of purpose road sign" /></p>
<p>When you sit down to write a blog post, what’s your purpose?</p>
<p>Are you just trying to fill space so your blog doesn’t go without being updated for more than 24 hours?</p>
<p>Are you interested in promoting a product, or convincing your reader to buy something?</p>
<p>Are you trying to express yourself through your blog, and make a meaningful statement?</p>
<p><span id="more-873"></span>Are you trying to educate your readers on a topic?</p>
<p>Are you trying to provoke discussion?</p>
<p>When you write a blog post, before you click the mouse or stroke a key you need to know why you’re writing. Every one of the reasons for writing above (with the possible exception of the first one) is legitimate.</p>
<p>Why is it important to have a purpose for your blog writing? There are at least three reasons:</p>
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Tags: blogging, Bookmarks, copywriting, tutorial
