Category Archives: copywriting

<p><img class="center frame" src="http://www.copyblogger.com/images/purpose.jpg" width="300" height="199" alt="Purpose" title="Image of purpose road sign" /></p>
<p>When you sit down to write a blog post, what’s your purpose?</p>
<p>Are you just trying to fill space so your blog doesn’t go without being updated for more than 24 hours?</p>
<p>Are you interested in promoting a product, or convincing your reader to buy something?</p>
<p>Are you trying to express yourself through your blog, and make a meaningful statement?</p>
<p><span id="more-873"></span>Are you trying to educate your readers on a topic?</p>
<p>Are you trying to provoke discussion?</p>
<p>When you write a blog post, before you click the mouse or stroke a key you need to know why you’re writing. Every one of the reasons for writing above (with the possible exception of the first one) is legitimate.</p>
<p>Why is it important to have a purpose for your blog writing? There are at least three reasons:</p>
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