Why Greenwashing Hurts Even the Most Eco-Friendly Businesses
Posted by Joshua Saunders | Filed under Sustainability
Your business has been designing more environmentally friendly products for the past 15 years. Your marketing team is trained to make accurate and truthful environmental claims about your products. Your company wholeheartedly believes in its sustainability efforts. Think you're immune to the effects of greenwashing? Guess again.
15 Wordpress Plugins That I Can’t Live Without
Posted by ivanoats | Filed under Bookmarks, wordpress
Gerald Weber's 15 favorite WordPress plugins. A great list.CSR stamp of approval
Posted by ivanoats | Filed under Bookmarks
Based in Dana Point, 10% Solution offers both CSR consulting and certification for large and small businesses. Similar to nonprofit B Corporation Inc., 10% Solutions ensures certified companies meet a set of criteria. But while B Corporation looks at a broad range of criteria, such as corporate governance rules, 10% Solution focuses on three drivers of corporate social responsibility,Momentum Builds for .eco Web Domains
Posted by Environmental Leader | Filed under Sustainability
If an advocacy group is successful, companies and individuals may one day be able to promote their environmental and sustainability initiatives on the Web with a .eco domain name.
Dot Eco LLC is petitioning ICANN, the Internet Corporation for Assigned Names and Numbers, for the top-level domain segment.
Dot Eco also has a partnership with former [...]
Heidelberg USA Launches Green Printing Web Portal – Printing News
Posted by SustainableMarketingNews | Filed under Sustainability
Heidelberg USA Launches Green Printing Web Portal Printing News, Fort Atkinson ... chain-of-custody certifications like SFI and FSC, government resources and information on green design. A special subsection on “Making Green Claims” offers guidelines for distinguishing legitimate green marketing claims from spurious competing ... |
All Is Not Lost: Corporate Sustainability Is Soaring
Posted by Andrea Nocito | Filed under Sustainability
The American Marketing Association (AMA) in coordination with public relations firm Fleishman-Hillard, has been studying the state of sustainability during the down economy from a communications perspective and found that things are not dire. In fact, discussions about sustainability are soaring at According to their research, “nearly 60 percent of corporate communicators and marketers see an increased focus on resources on sustainability," says Katherine L. Eller of Fleishman-Hillard. AMA and Fleishman-Hillard discovered that sustainability goals are at the top of corporate to-do lists regardless of whether being sustainable is directly related to a product or service sold by the corporation.
The results of their research is summarized in the joint document, Marketers’ Views Remain Bright on the Topic of Sustainability, Despite Gloomy Economy.
Being sustainable can lead to saving money and often positively impact profit margins in corporations. Through activities like increased recycling and reducing waste streams, and saving water and energy, operational costs are reduced and both employee and consumer satisfaction is increased.
Changing the operations of corporations into sustainable methods of conducting business is THE key to a better national and global relationship with the environment. Corporations have the purchasing power, the capital and have to answer to stakeholders and shareholders if they do not accept environmental responsibility. Because of their influence, they can have greater impact than today's financially and time stressed individuals and families.
Tutorial for restful_authentication on Rails with Facebook Connect in 15 minutes
Posted by ivanoats | Filed under Bookmarks
People have found the integration of Facebook Connect tricky and while great libraries like facebooker handle the API part, actually getting the profile linking and integration flow is harder. A great tutorial by Stuart EcclesThe Best Social Media Icons All In One Place
Posted by Henry | Filed under Web Design
The ability to easily bookmark or share content on popular social media platforms is now a must have feature for web sites. It’s also important that this feature isn’t over looked by web site visitors. So it’s always a good idea to use icons when linking to social media sites. They get peoples attention and the logos are immediately recognizable.
I’ve taken the time to round up what I believe are the best free social media icons out there.
Set of social icons
Social Media Mini Iconpack
Handycons
Dellifeed: A Free Icon Set
Heart: A Free Social Icon Set
The Leaves Fall: A Social Icon Set For Bloggers
Social Bookmark Iconset
Set of social icons no.2
Social Icons hand drawned
6 Free New Social Icons
Free Twitter Bird Icon Set
Free Hand Drawn Doodle Icon Set for Bloggers
Cute Tweeters Icon Set
Socialize Icons
Social Bookmark Iconset: Part II
34 Social Media Icons
Social Media Icons Pack
Circle Social Bookmark Icons
Web 2.0rigami
Web 2 Icons
Social Icons Made of Wood
Companies Quick to Cash In On Going Green
Posted by ivanoats | Filed under Bookmarks
Susan Ward, a small business writer for About.com, outlines the keys to successful green marketing. Her very first point outlined is to be honest with the consumer. She explains that, "Being genuine means that that you are actually doing what you claim to be doing in your green marketing campaign." There is no doubt that green marketing has quickly become a profitable business. "Green has gone mainstream," explains Adam Adamson, managing director for Landor Associates in an interview with USA Today. "Research shows many folks will pay more for eco-friendly goods or services."
