San Diego looks north for help marketing recycled water

This article describes how San Diego deals with its problems marketing reclaimed wastewater:


San Diego Union Tribune
SD looks north for help marketing recycled water
San Diego Union Tribune, United States -Sep 12, 2005
"They had a water-quality track record," said John Ruetten, an environmental marketing consultant with Resource Trends Inc. in Escondido.

[Google Search: "environmental marketing"]

Apparently it’s a big problem, what is good scientifically is not perceived as a good by the public.

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