Brand Hijack

In an age of marketing saturation, consumers are pleading with advertisers to “tone down the relentless yammering; you’re talking too loud for us to listen.” – thanks Ben Rowe

“Brand Hijack: Marketing Without Marketing” (Alex Wipperfurth)

Technorati Tags: pinkomarketing, sustainablemarketing

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The Long Tail

If you have or are considering a niche business, or even better a business that reaches multiple niches, this is must read.

“The Long Tail: Why the Future of Business Is Selling Less of More” (Chris Anderson)

Technorati Tags: longtail, sustainablemarketing, opensourcemarketing

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The Starfish and the Spider

The most concise, and possibly the best, book about the power of internet marketing and business models to change our hierarchical model into a more community-oriented distributed organization.
“The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations” (Ori Brafman, Rod Beckstrom)

Technorati Tags: opensourcemarketing, sustainablemarketing, starfishspider

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About Me

I am an eco geek.

My interests include mentoring ecopreneurs, technology coaching, programming, web hosting, and sustainable marketing.

I am available for hire for your website design/build projects including WordPress and Ruby on Rails web applications.

I also write on my company's green web hosting blog.

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