Brand Hijack
Posted by Ivan Storck | Filed under Uncategorized
In an age of marketing saturation, consumers are pleading with advertisers to “tone down the relentless yammering; you’re talking too loud for us to listen.” – thanks Ben Rowe
“Brand Hijack: Marketing Without Marketing” (Alex Wipperfurth)
Technorati Tags: pinkomarketing, sustainablemarketing
Tags: asides
The Long Tail
Posted by Ivan Storck | Filed under Uncategorized
If you have or are considering a niche business, or even better a business that reaches multiple niches, this is must read.
“The Long Tail: Why the Future of Business Is Selling Less of More” (Chris Anderson)
Technorati Tags: longtail, sustainablemarketing, opensourcemarketing
Tags: asides
The Starfish and the Spider
Posted by Ivan Storck | Filed under Uncategorized
The most concise, and possibly the best, book about the power of internet marketing and business models to change our hierarchical model into a more community-oriented distributed organization.
“The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations” (Ori Brafman, Rod Beckstrom)
Technorati Tags: opensourcemarketing, sustainablemarketing, starfishspider
Tags: asides
