Tag Archives: asides

In an age of marketing saturation, consumers are pleading with advertisers to “tone down the relentless yammering; you’re talking too loud for us to listen.” – thanks Ben Rowe “Brand Hijack: Marketing Without Marketing” (Alex Wipperfurth) Technorati Tags: pinkomarketing, sustainablemarketing

If you have or are considering a niche business, or even better a business that reaches multiple niches, this is must read. “The Long Tail: Why the Future of Business Is Selling Less of More” (Chris Anderson) Technorati Tags: longtail, … Continue reading →

The most concise, and possibly the best, book about the power of internet marketing and business models to change our hierarchical model into a more community-oriented distributed organization. “The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations” (Ori … Continue reading →