How To Use Cause Marketing Without Causing Chaos
Posted by Ivan Storck | Filed under Marketing
Although I always think Cause Marketing is less powerful than real changes for sustainability, it still makes good marketing sense.
Environmental Research reports that Cause Marketing can Make a Difference which is good news for social entrepreneurs. A recent survey conducted on consumer packaged goods found that, yes, consumers do prefer and purchase products [...]
Tags: branding, causemarketing, consumergoods, Marketing, organicmarketing, packaging
