New Report: Green Marketing Brings in the Dough – The Green Inkwell
Posted by ivanoats | Filed under Marketing
How effective is Green marketing, really?
That’s what the authors of Green Marketing: What Works; What Doesn’t – A Marketing Study Of Practitioners asked in a recent study by Watershed Publishing. The report summarizes the real-life results of Green marketing by the audiences of five industry publications.
Tags: environmental, greenmarketing, sustainablemarketing
SustainLane launches Creation Care Page
Posted by Ivan Storck | Filed under Sustainability
SustainLane, your everything go green web portal has launched a page with articles and resources for evangelical environmentalists. Also known as the topic of Creation Care, the greening of Christianity has the potential to reach a growing audience in the U.S. It’s a group of people that could have a big impact on environmental issues [...]
Tags: creationcare, green, greenmarketing, Sustainability, sustainlane
Majority of U.S. Adults Show Green Motivation
Posted by Ivan Storck | Filed under Marketing, Sustainability
New NMI Research Finds More Than 80% of U.S. Adults Show Some Type of Green Motivation
NMI LOHAS Segmentation Reflects Increasing Sophistication of Sustainability Marketplace
This press release from NMI is important reading to understand the green and LOHAS marketplace. Contact NMI for more detailed research reports. Ask yourself, how much of each segment does my business’ [...]
Tags: greenmarketing, lohas, marketresearch, nmi, sustainablemarketing
Communicate Sustainability through the Five P’s of Green Marketing
Posted by ivanoats | Filed under Bookmarks, Marketing
In the article Denis DuBois suggests examining green marketing from the perspective of the 4 P's of marketing — product, price, placement and promotion — plus a 5th P, "prove it."
Tags: Bookmarks, greenmarketing, Marketing
