Majority of U.S. Adults Show Green Motivation
Posted by Ivan Storck | Filed under Marketing, Sustainability
New NMI Research Finds More Than 80% of U.S. Adults Show Some Type of Green Motivation
NMI LOHAS Segmentation Reflects Increasing Sophistication of Sustainability Marketplace
This press release from NMI is important reading to understand the green and LOHAS marketplace. Contact NMI for more detailed research reports. Ask yourself, how much of each segment does my business’ [...]
Tags: greenmarketing, lohas, marketresearch, nmi, sustainablemarketing
Communicate Sustainability through the Five P’s of Green Marketing
Posted by ivanoats | Filed under Bookmarks, Marketing
In the article Denis DuBois suggests examining green marketing from the perspective of the 4 P's of marketing — product, price, placement and promotion — plus a 5th P, "prove it."
Tags: Bookmarks, greenmarketing, Marketing
