Tag Archives: greenmarketing

New Report: Green Marketing Brings in the Dough – The Green Inkwell

Posted on February 19, 2010 by ivanoats

How effective is Green marketing, really?

That’s what the authors of Green Marketing: What Works; What Doesn’t – A Marketing Study Of Practitioners asked in a recent study by Watershed Publishing. The report summarizes the real-life results of Green marketing by the audiences of five industry publications. Continue reading →

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SustainLane launches Creation Care Page

Posted on February 12, 2009 by Ivan Storck

SustainLane, your everything go green web portal has launched a page with articles and resources for evangelical environmentalists. Also known as the topic of Creation Care, the greening of Christianity has the potential to reach a growing audience in the … Continue reading →

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Majority of U.S. Adults Show Green Motivation

Posted on November 11, 2008 by Ivan Storck

New NMI Research Finds More Than 80% of U.S. Adults Show Some Type of Green Motivation NMI LOHAS Segmentation Reflects Increasing Sophistication of Sustainability Marketplace This press release from NMI is important reading to understand the green and LOHAS marketplace. … Continue reading →

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Communicate Sustainability through the Five P’s of Green Marketing

Posted on October 14, 2008 by ivanoats

In the article Denis DuBois suggests examining green marketing from the perspective of the 4 P's of marketing — product, price, placement and promotion — plus a 5th P, "prove it." Continue reading →

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